Serge Blanco
A refined e-commerce experience blending elegance and performance
Axome
Redesigning Serge Blanco’s Shopify site to deliver immersive UX and premium aesthetics.
Context
Founded with a spirit of rugby and French elegance, Serge Blanco has been a reference in men’s fashion for over three decades. The brand emphasizes quality, authenticity, and craftsmanship, offering bold yet timeless pieces. Committed to sustainability, it uses high-quality materials and refined design for a discerning clientele.
Challenge
To redesign Serge Blanco’s e-commerce site to provide a seamless and immersive user experience, emphasizing the premium quality of the products while ensuring technical performance and responsive design. The solution needed to enhance the visibility of the articles and highlight the brand’s values, while being intuitive for modern customers.
Solution
Axome redesigned the Shopify e-commerce platform to deliver a high-performance, visually immersive experience:
- Intuitive UX/UI: Redesigned product pages and collections to highlight materials, cuts, and visual storytelling.
- Responsive and full-width design: Ensured a consistent experience across all devices.
- Advanced Shopify architecture: Optimized front- and back-office functionalities for efficient content and product management.
- Brand-focused approach: Collaboration reinforced Serge Blanco’s visual identity and created a scalable, high-quality platform.
The result is an e-commerce site that balances aesthetics and functionality, aligned with Serge Blanco’s values of quality and elegance.
RenovaCloud AWS
BYD
Ikea
