Danone
A 360° brand activation reinforcing HiPRO as a sports nutrition leader
Digital Prod
Ores Group
Kindai
Engaging athletes before, during, and after Roc d’Azur through a complete activation strategy.
Context
As the official partner of Roc d’Azur, one of Europe’s largest outdoor sports events, HiPRO sought to strengthen its position in the sports nutrition market. Danone aimed to use this partnership as an opportunity to increase awareness, build engagement, and establish HiPRO as a reference in high-protein nutrition.
Challenge
The goal was to design a holistic activation that would maximize brand visibility across multiple touchpoints, connect authentically with athletes during the event, and extend engagement beyond the competition.
Solution
Digital Prod developed a 360° activation plan combining digital, live, and CRM levers:
- Social Media: Editorial and video content released before the event to raise awareness and build excitement.
- Live Coverage: On-site reporting, stories, and video production during Roc d’Azur to foster real-time engagement.
- CRM & Emailing: Personalized newsletters after the race to strengthen the relationship with participants and maintain momentum.
Key Results:
- Consistent communication throughout the consumer journey.
- A 360° activation embedding HiPRO within the sports and performance ecosystem.
- A campaign highly valued by Danone teams for its efficiency and channel synergy.
RenovaCloud AWS
