Ikea
Designing the present and future of a global brand, from the inside out
Garaje de Ideas
A five-year collaboration with IKEA to shape new digital experiences and rethink business strategy.
Context
In 2020, IKEA partnered with Garaje de Ideas to explore innovative solutions addressing new business challenges. Initially focusing on B2B, the collaboration expanded to encompass B2C, aiming to enhance IKEA's entire digital ecosystem.
Challenge
IKEA sought to adapt its offerings to meet the needs of a professional audience valuing simplicity, speed, and trust. The challenge was to design efficient and engaging experiences for this new B2B segment while maintaining coherence with the existing B2C model.
Solution
GDI has become an integral part of IKEA's design, sales, and technology teams, adopting a cross-functional approach that encompasses research, content design, services, and products. This collaboration has resulted in scalable and flexible solutions that bring B2B and B2C closer together, optimize user journeys, and build an integrated service ecosystem.
RenovaCloud AWS
BYD
Ikea
