ONT Tunisien
An immersive campaign inspiring European travelers to Tunisia
Ghosts Play Music
Lift
Axome
Ores Group
Enhance the appeal of a destination by revealing its human essence and unique experiences through immersive storytelling.
Context
The Tunisian National Tourism Office (ONTT) aimed to reposition Tunisia as a top destination for European travelers seeking authenticity and meaningful experiences. After several years without a major institutional campaign, Tunisia returned to the European scene with a contemporary, sensitive, and human-focused approach: “Vivez l’instant T, Vivez l’instant Tunisie.” The campaign sought to reawaken the imagination of travelers and highlight Tunisia’s diverse landscapes, cultural richness, and a unique idiosyncrasy.
Challenge
The aim was to create a campaign that would differentiate Tunisia in a competitive European tourism market. It needed to capture attention across 16 markets, appeal to diverse audiences, and communicate authenticity, simplicity, and emotional connection through both on- and offline media.
Solution
Orès, Lift, and Axome collaborated to produce a 360° international campaign. An original composition by Ghosts Play Music highlighted Tunisia's cultural richness and modernity, reinforcing the emotional impact of the campaign.
The project combined storytelling, multimedia production, and web design to create an immersive and engaging experience that appealed to families, young adults, and seniors alike.
The result was a contemporary and immersive campaign that reinforced Tunisia's appeal in key markets, breaking with traditional tourism codes and showing expertise in multi-media production.
RenovaCloud AWS
BYD
Ikea
