Honda
Immersive global campaign
Ores Group
Band Originale
Digital Prod
A global audiovisual experience capturing exploration and movement through immersive storytelling.
Context
The main film of the Honda Transalp 2026 global campaign, directed by Band Originale, highlights the spirit of adventure and discovery associated with the Honda brand. The project aims to capture the essence of exploration, movement, and performance, delivering a powerful and universal visual storytelling experience.
Challenge
How to translate the DNA of an iconic motorcycle brand into an immersive film capable of captivating a global audience and reinforcing Honda’s image as a leader in adventure and innovation?
Solution
Band Originale crafted an intense and dynamic visual story, combining breathtaking shots, fluid movements, and rhythmic editing to immerse viewers in the Honda Transalp experience. Each sequence showcases freedom, exploration, and the thrill of riding, while maintaining a strong and recognizable brand identity.
RenovaCloud AWS
BYD
Ikea
