Ferrero Rocher
Rethinking Ferrero Rocher’s digital strategy to strengthen its position as a pow
Kindai
Ores Group
Elevating Ferrero Rocher’s image through gourmet digital storytelling across multiple platforms.
Context
Ferrero Rocher, a global icon of premium chocolate, sought to reaffirm its positioning in the digital landscape. With the launch of new products such as bars, ice cream, and Origins, the brand needed a creative approach that combined tradition, modernity, and engaging content tailored for today’s social media audiences.
Challenge
How to rethink Ferrero Rocher’s digital presence to position it as a true power brand, while creating content that resonates across diverse social platforms.
Solution
KINDAI developed the creative concept called “Creator of Magic,” producing a series of gourmet, premium content that embodies Ferrero Rocher's values and reinforces the positioning of its new product lines. In addition, KINDAI ensured creative continuity, drawing inspiration from social trends and media objectives to maximize impact and engagement.
RenovaCloud AWS
BYD
Ikea
