Decathlon
An animated landing page showcasing brand innovation
Axome
Combine interactive storytelling and intuitive design to showcase innovations and engage users in product discovery.
Context
Decathlon, the leading French sporting goods brand, wanted to implement its technological initiatives through a dedicated section on its website. The goal was to create an immersive and fluid digital experience that reflected the brand’s commitment to innovation while presenting users with an interactive journey.
Challenge
The goal was to present Decathlon’s innovations in a way that were both visually engaging and easy to navigate. The page needed to combine interactive storytelling, smooth animations, and clear presentation of content to make technological initiatives accessible and appealing to all users.
Solution
Axome designed an animated scroll-based journey guiding users through Decathlon’s innovation universe. Content was structured by type of, design, production, distribution, and customer experience and enhanced with interactive visuals and videos.Close collaboration between designers and front-end integrators ensured the animations, visuals, and navigation were smooth and cohesive. The result is an immersive landing page that strengthens the brand platform, highlights technological initiatives, and provides users with a visually engaging and fluid experience.
RenovaCloud AWS
BYD
Ikea
