Coral Gardeners
A powerful awareness campaign linking cinema and coral reef preservation
Ores Group
Axome
Ghosts Play Music
Digital Prod
Band Originale
From a local action to a global movement: aligning an environmental cause with a worldwide movie phenomenon to amplify the impact.
Context
Coral Gardener is a global movement committed to protecting the world’s coral reefs. Through restoration, education, and technological innovation, the organization aims to maximize its impact and safeguard marine ecosystems for a sustainable future. ORES partnered as their official digital ally to help amplify their mission and raise awareness on a global scale
Challenge
To reach a global audience and make the urgency of coral reef preservation both visible and emotionally impactful, while encouraging concrete support and donations.
Solution
ORES created The Lost Colors campaign, launched alongside the release of Aquaman and the Lost Kingdom. The film trailer was reimagined to gradually lose its colors, symbolizing coral bleaching caused by climate change. Viewers were invited to restore the colors by supporting Coral Gardener via a dedicated website: thelostcolors.org.Key Results:
- 2.8 million views on social media within 3 weeks.
- Over 10,000 shares, including by celebrities.
- A global reach of 179 million people.
- Donations increased by 187%, funding the planting of new corals.
RenovaCloud AWS
BYD
Ikea
