Conforama

2025

Lead with AI & Data

Accelerate revenue growth

PROJECT

Driving qualified traffic and sales with targeted SMS campaigns

COMPANIES INVOLVED

Dataventure

Digitalinkers

Turn key commercial moments into growth drivers through data and mobile activation.

Context

To support key commercial periods such as Black Friday and Winter Sales, Conforama sought a digital lever capable of combining precise data targeting with traffic generation to its e-commerce site, ultimately increasing sales.

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2025

Lead with AI & Data

Accelerate revenue growth

Challenge

The target was to design a campaign that could reach the right audience segments - home and décor shoppers aged 25-59, promotion seekers - while measuring the impact of messaging variations and ensuring minimal advertising fatigue on Conforama’s proprietary database.

Solution

Dataventure implemented a comprehensive SMS campaign leveraging data and testing methodologies:

SMS OneClick: Simple SMS containing a unique short URL to track click behavior.
Data & Targeting: Audience selection based on 25-59 year-olds with interest in furniture/decor and promotions, using a combination of internal databases and third-party data providers.
A/B Testing: Two message versions sent to evaluate the impact of wording.
Acquisition: Expanded reach by targeting non-clients for new customer acquisition.

Performance Highlights:

300K SMS sent during two key sales periods.
35% average click-through rate (CTR), well above sector average.
€0.6 average e-CPC, delivering high ROI.
50% new sessions, 10K total sessions, 3.9 pages per session, and 2:57 minutes average time on site.

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