Beal
Scaling new heights in e-commerce performance
Axome
A complete digital redesign to modernize the shopping experience and boost Beal’s online performance.
Context
Beal, a leading brand in climbing and safety equipment, aimed to modernize its e-commerce platform to meet the expectations of a demanding, digitally engaged audience. The goal was to redesign the user experience and simplify daily management through a full migration from Prestashop to Shopify, a more flexible and high-performing solution.
Challenge
Deliver a smooth, intuitive shopping experience while ensuring a seamless technical migration. The main challenge was to enhance the customer journey, maintain data integrity, and implement effective marketing tools to strengthen customer engagement.
Solution
Axome delivered a complete redesign combining design, performance, and simplicity:
- Functional audit to identify priorities and opportunities for improvement.
- Creation of a new UX/UI aligned with Beal’s brand identity and optimized for conversion.
- Full migration to Shopify, including products, customers, orders, and content.
- Custom setup with tailored apps and an optimized back office.
- Integration of marketing tools: email campaigns, promotions, and enhanced purchase funnels.
The results were immediate: higher conversion rates, faster loading times, and greater autonomy for Beal’s team.
RenovaCloud AWS
BYD
Ikea
